This is a new term that I had not heard before. I heard it on The Climb. The Climb is a songwriting/artist podcast. The hosts are Johnny Dwinell and Brent Baxter.  It is one of my favorite songwriting podcasts. They had a guest on last week. Her name was Tracey Hitz. She is a songwriting coach. I thought, I need one of those. 

     The name of her company is Hitz and Branding. I contacted her and asked for her help. I have been winging this songwriting dream for a long time. She looked over my website, social media accounts, (facebook, you tube, twitter, instagram, etc.) She made ideas of things I could do to that would be helpful. 

      I have been going through the list and trying to fix the easy ones first. Most of these were on my website. It was all good stuff. Things that I hadn't really thought about doing. The bottom line is to do more. More Instagram, more You tube, more blogs, and more live shows. Taking what I am already doing but going to the next level. Thank you Tracie for all of your suggestions. If you're gonna ask for advice you need to willing to heed it. Chasing the dream.